All right! I think I want to start telling everybody that I am working on a few different online shopping sites. I LOVE the fact that they allow me my independence, which is so dear and imperative to me and my creative freedom. Yes - that is how it is - because do not think that you would otherwise find these cool frocks here readily available. The first will most likely be www.idilvicefashionrocks.com, where anyone can shop the newest idil vice clothing (especially all the licensed printed pieces, which are mostly music icons or pop icons in general namely: Elvis Presley, JimiHendrix, Grateful Dead, etc.) and also some of the classic idil vice pieces. Then there will be some separate sites which display only one type of item, such as a pillow collection for example. In total maybe 2-4 different sites. That means I will be on my computer a lot in the next few weeks, figuring everything out... with the help of my graphic professional! I should instead make and design new clothes but, it's hard to become focused on e-commerce when one does not have a clue about how it works. And since I like control of certain aspects of it, I must enable myself ... so don't think that, when you do not see a collection of brand new 2008 frocks just yet, that they will not come, because they will and how? - with a vengeance!
So please sit tight and let me know if you have ideas or inspirations for setting this all up!
Saturday, December 8, 2007
my e-commerce progress
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about IDILVICE
- IDILVICE
- New York, NY, United States
- Just like the rare Swiss mountain flower Edelweiss - a symbol of prestige and distinction - the clothing brand IDILVICE (pronouced "Edel-vice") was born in the mountains of Switzerland and since then it's flourishing on the concrete of Manhattan and recently even in the rolling hills of the San Francisco Bay Area. However as the spelling indicates, the label is not meant to be associated with too much folkloric alpine tradition, but rather and probably in the contrary, with unconventionality. The IDILVICE label was founded in 1995 by Swiss Native fashion designer Idil from the city of Saint Gallen, Switzerland, who's foundation dates back to the 7th Century and which became famous for their quality textile products, especially embroidery textiles, which are still popular with Parisian Haute Couture designers today. In search for something less traditional, Master Graphic Designer Idil ventured out to New York City where she fell in love with American Pop Culture.
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